I don’t know if I’d call it a “new trend” or perhaps a new movement in how moms are taking over the Internet space but more and more I see mom bloggers starting their own online communities or managing other online communities. Most of the communities they are managing or claiming the title of “community manager” for are of course, geared towards moms and families.
On one hand, I think this is wonderful. Moms have influence and a voice that is worth being heard. Plus, we’re smart and savvy. It can make good business sense to hire a mom (or even a group of moms) to moderate your community members. Being a mom myself, I can definitely see where family oriented and mom based sites would benefit from having other moms running the communities.
On the other hand, I can’t help but question those looking to hire the influential mom bloggers to oversee the community and its members. Simply because a woman holds the title, “mom” or “influencial mom blogger”, “social media diva” (insert your own combination) does not make her qualified to manage or moderate an online community. A person needs to have the right qualifications to do the job as my friend Angela points out in her post, Worthy of Hire.
I know I might be taking aim at my own community but I firmly believe that not everyone is cut out to manage an online community and it’s reason number one why anyone who searches out moms specifically to manage an online community should do their due diligence to make sure the people they are entrusting their communities to, have the skills and the knowledge to handle all the aspects of running such. [Read more…]