Whenever I approach a potential project, be it blogging, product reviewing, a web page or a news story, I have the mindset that whomever I am reporting to should and needs to proof my work.
I think this way because I’m a writer, it’s who I am. No project goes published without a second set of eyes on it. (Except of course when I’m blogging on my own sites). Without a second set of eyes, I may be getting the message wrong, I may have made an error in grammar, spelling, or tone.
As a writer, I don’t want that. As a business person, I can’t afford that.
In 2008 I was called upon to consult with a company that would eventually become a client. I sat in a room and listened while other consultants shared their viewpoints on blogging, reviews, and writing. The overwhelming sentiment of the consultants was that they don’t clear a questionable review or article with the client before pushing it live.
Stunned. Stunned I say. [Read more…]