I was driving the other day just bopping along to the radio when a commercial came on that made me stand up and take notice.
It was the first time I’d ever heard a radio spot promoting Constant Contact.
Constant Contact is a newsletter platform that allows you to deliver your newsletter through email. It’s just one of many e-newsletter platforms available. It’s used by bloggers, small businesses, individuals, and even large business owners.
I listened intently as the commercial played out a gentleman coming into a golf shop to buy (what else?) golf balls. He had gotten the e-newsletter from the shop and knew that a certain brand was on sale. After some more discussion and the narrator coming through to tell you how Constant Contact can help your business grow, it moved back to the gentleman buying the golf balls who remembered that the newsletter also discussed the some latest trend that made the gentleman also want to buy some new drivers.
On the surface, this commercial sounds like a great success. It fills two basic purposes:
1. To get your message about your business out there.
2. To notify your customers about specials and promotions.
Both of these are exactly what an e-newsletter should do and Constant Contact is right; a good newsletter platform is essential to reaching more customers.
Except it leaves out a major contributing factor to the success of your newsletter campaign – A good writer. [Read more…]